THE EXISTENTIAL LENS: Wake Up with Wendy

Really? I’ll admit I’ve had fantasies about waking up with Wendy. But I thought there was something wrong with me. Now Wendy’s is encouraging it! Is this a Freudian slip, or are they stooping to pedologophilia* as a marketing ploy? (Would the late Dave Thomas approve of whoring out the cartoon image of his daughter, in order to sell breakfast burritos? Maybe he would, since he didn’t mind turning her into a corporate logo. Isn’t the whole franchise built on Wendy's freckle-faced, pigtailed charm?) Not that it has to be sexual, but I sure wouldn’t mind seeing that adorable redheaded first thing in the morning, serving me a sausage and egg biscuit in bed…aaaah!

*pedologophilia: n., (psychology) the love of children, especially cute drawings of, as depicted in company logos.

Rejected Wendy's Slogans

Here are some advertising slogans considered by Wendy’s before finding one that clicked:

What’s the Beef?

What Is Beef?

Is This Beef?

When’s the Beef?

It’s Beef Time!

Who’s Got the Beef?

Who Moved My Beef?

Who Beefed?!

How’s the Beef?

How Is This Beef?

Beef, and How!

Beef, Beef, & More Beef!

Beef is Beef

Here’s Your Beef…

Where’s the Beef at?

Beef: Where Is It?

Where’s the Beef? -- ACCEPTED